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Insights

How to measure ROI in marketing campaigns

How to measure ROI in marketing campaigns

18.10.2024

Read 6 min.
Insights

Marketing campaigns are not just about creative ideas and bright visuals. Behind every successful launch lies mathematics and cold calculation. Every ruble invested in advertising or promotion should...

Nikiforov Aleksandr
How to avoid being overwhelmed by messages: a simple way to manage all comments

How to avoid being overwhelmed by messages: a simple way to manage all comments

17.10.2024

Read 6 min.
Insights

Every day, thousands of users share their opinions, ask questions, and leave reviews on brand pages and personal accounts. This activity seems like a great sign for businesses, but if it is not manage...

Nikiforov Aleksandr
How not to drown in messages: one simple way to keep all comments under control

How not to drown in messages: one simple way to keep all comments under control

17.10.2024

Read 6 min.
Insights

Every day, thousands of users leave their opinions, questions, and reviews on brand pages and personal accounts. Audience activity seems like a great sign for business. However, if you don't take this...

Nikiforov Aleksandr
How to evaluate a digital specialist's resume: A guide for employers

How to evaluate a digital specialist's resume: A guide for employers

15.10.2024

Read 3 min.
Insights

What is more important to you when selecting a digital specialist—creativity or technical skills? How can you tell if a candidate is truly good or just knows how to promote themselves? We've gathered...

Nikiforov Aleksandr
How to evaluate a digital specialist's resume. A guide for employers.

How to evaluate a digital specialist's resume. A guide for employers.

15.10.2024

Read 3 min.
Insights

What is more important to you when selecting a digital specialist — creativity or technical skills? How to understand if a candidate is truly good or just knows how to present themselves? We have comp...

Nikiforov Aleksandr
Tags and automation: How to not get lost in client requests

Tags and automation: How to not get lost in client requests

15.10.2024

Read 3 min.
Insights

It's convenient when there are few messages and client requests: you can handle them manually. But over time, the reach increases, and the flow of questions does too. To avoid losing clients and to le...

Nikiforov Aleksandr
Tags and automation. How not to get lost in customer requests

Tags and automation. How not to get lost in customer requests

15.10.2024

Read 3 min.
Insights

Convenient when there are few messages and client requests: you can sort them out manually. But over time, the coverage grows, and the stream of questions increases as well. To avoid losing customers...

Nikiforov Aleksandr
How to create an effective content marketing strategy in 2024: 11 steps

How to create an effective content marketing strategy in 2024: 11 steps

11.10.2024

Read 3 min.
Insights

Your posts are no longer working. Does that sound too harsh? Perhaps. In 2024, your content risks going unnoticed unless you change your approach. In this article, we will discuss how to create a...

Nikiforov Aleksandr
How to create an effective content marketing strategy in 2024: 11 steps

How to create an effective content marketing strategy in 2024: 11 steps

11.10.2024

Read 3 min.
Insights

Your posts no longer work. Does that sound too harsh? Maybe. In 2024, your content risks going unnoticed if you don't change your approach. In the article, we'll tell you how to create a working stra...

Nikiforov Aleksandr
Services for finding bloggers: how to create effective collaborations

Services for finding bloggers: how to create effective collaborations

10.10.2024

Read 4 min.
Insights

In Russia, 62% of users purchase goods and services promoted by bloggers. This statistic was published by Motive agency & production and "Anketolog." What does this mean? Collaborations with influ...

Nikiforov Aleksandr
Services for finding bloggers. How to create an effective collaboration

Services for finding bloggers. How to create an effective collaboration

10.10.2024

Read 3 min.
Insights

In Russia, 62% of users purchase goods and services advertised by bloggers. The statistics were published by Motive agency&production and "Anketologist." What does this mean? Collaborations with influ...

Nikiforov Aleksandr
From idea generation to analytics: how to write blog posts with Postmypost

From idea generation to analytics: how to write blog posts with Postmypost

09.10.2024

Read 2 min.
Insights

If you have a blog, you know that finding new topics is challenging, and you spend just as much time on formatting as you do on writing. But your subscribers don’t care—they want to see new content. P...

Nikiforov Aleksandr