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A/B testing of advertisements

A/B testing of a website

A/B testing of emails

ABC analysis

Affiliate Manager

AI Coach

AIDA (AIDA model)

AJAX

Ambient media

AMP (Accelerated Mobile Pages)

AMP email

API (application programming interface)

ARPU (average revenue per user)

ASO Specialist

ATL (above the line)

Avatar

Autofunnel

Automation of business processes

Automated email distribution

Auto-posting on social media

Autoresponder

Author's column

Adaptive layout of the email

Adaptive web design

Aitracking

Active listening

Active sales

Anchor

Arbitrageur

Art Director

Art direction

Assortment

Associated conversions

Authentication

Affinity index (AFF)

Account ban

Abandoned basket

Address validation

Accounts receivable

Artificial Intelligence (AI)

Amplification rate

Advertising labeling

Advertising Manager

Attribution model

Artificial inflation in social networks

Affiliate marketing

Advertising on the internet

Advertising in messengers

Advertising on social media

Advertising with bloggers

Advertising services

Advertising integration

Advertising campaign

Advertising load

Advertising Strategy

Advertising agency

Advertising budget

Advertising slogan

Average Order Value (AOV)

Acquiring

Ambush marketing

B2B (business to business)

B2C (business to consumer)

B2E (business for employees)

B2G (business for government)

B2P (business for people)

BANI world

Big Data (big data)

BPM system

Brand Lift

BTL (below the line)

Business Intelligence (BI)

Brand Identity

Brand ambassador

Brand archetype

Brand architect

Brand architecture

Brand attributes

Brand audit

Banner advertising

Banner blindness

Beneficiaries

Benchmarking

Bidding

Business Analyst

Business angel

Business model

Business plan

Business process

Billboard

Blickfang

Blog

Blogger

Blogging

Blocking of social network

Browser

Brand

Brand design

Brand code

Brand media

Brand Manager

Brand management

Brand Producer

Brand tracking

Brand challenger

Brand book

Branding

Branding of territories

Branding agency

Branding

Branded queries

Brandformance

Brief

Briefing

Brochure

Business card

Business etiquette

Brand Identity

Brand hierarchy

Brand cannibalization

Brand Wheel

Brand concept

Brand contract

BCG Matrix

Brand mission

Brainstorming

Brand platform

Behavioral factors

Behavioral targeting

Bounce rate on the website

Brand portfolio

Brand penetration

Brand rupture

Brand value

Brand Strategy

Blue Ocean Strategy

Break-even point

Brand awareness

Brand Style

Breadcrumbs

Brand values

Black optimization methods

Black PR

Brand ecosystem

C2B (from consumer to business)

C2C (consumer to consumer)

CDP (customer data platform)

CGI graphics

Click-to-call

CMO (Chief Marketing Officer)

CMS

CPA (cost per action)

CPA networks

CPC (cost per click)

CPI (cost per install)

CPL (cost per lead)

CPM (cost per thousand)

CPO (cost per order)

CPP (cost per point)

CPV (cost per view)

CRM marketing

CRM Marketer

CRM system

CSS (Cascading Style Sheets)

Customer journey map (CJM)

Customer Lifecycle Management (CLM)

Copyright

Competitor analysis

Content exchange

Charity

Content distribution

C-level positions (CMO, CEO, CFO, CIO)

Consumer Loyalty Index (NPS)

Communication channels

Captcha

Cascading newsletters

Castdev

Customization

Case

Cashback

Classification of goods

Clustering of keywords

Click-through rate of the newsletter (CTR)

Click-through rate (CTR)

Clickander

Clickbait

Cliche

Cloaking

Co-branding

Cohort analysis

Call center

Collaboration

Commercial factors

Commercial Proposal

Communicative disturbances

Communication strategy

Community

Community Manager

Community management

Conversion in sales

Competitive strategy

Competition

Consulting

Chatbot builder

Consultative selling

Consumerism

Contextual advertising

Content

Content analysis of the media

Content Marketing

Content Marketer

Content Manager

Content management

Content Plan

Content strategy

Content newsletter

Conference

Copywriter

Copywriting

Corner

Corporate culture

Corporate email

Corporate Social Responsibility (CSR)

Corporate image

Corrector

Correlation analysis

Conversion rate

Coverage Ratio (ERR)

Crowd marketing

Crowdsourcing

Crowdfunding

Creative

Creative Director

Creator

Cross-sell

Cross-browser compatibility

Cross-platform compatibility (cross platform)

Cross-posting

Circles in Telegram

Cookies

Counseling

Cost leadership

Content Matrix

Cover in social media

Customer churn rate

Coverage

Confirmation letter

Customer Lifetime Value (LTV)

Customer retention rate

Call to action

Checkout area

Cost price

Celebrity

Certification

Cross-analytics

Customer Acquisition Cost (CAC)

Content Formats

Cold mailing

Cold calls

Chroma key

Chain of letters

Chatbot

Chat map

Checklist

Core target audience

D2C (direct to consumer)

Data-driven approach

Diversity principle

DKIM

DMARC

DOOH advertising

Double Opt-In (two-step subscription)

Depreciation

Dedicated IP

Depth of assortment

Depth of view

Digest

Downsell

Deduplication of clients

Declaration of Conformity

Delegation

Demarketing

Dumping

Diversification

Digital marketing

Digital marketer

Design system

Dealer

Dynamic content in the newsletter

Deepfake

Direct

Disclaimer

Distribution

Differentiation

Diffusion of innovations

Domain

Doorway

Delivery rate

Drop domain

Dropshipping

Doomscrolling

Decision Maker (DM)

Delphi Method

Direct advertising

Direct marketing (direct marketing)

Direct sales

Dark patterns

Driverizing

Demand factors

EBITDA

Edtech

Email outreach

Email marketing

Email marketer

Email subscriber

Email newsletter

ERP system

ESG (Environmental, Social, Governance)

Email address

Email address database

Employer brand

Email layout

Evergreen content

External website optimization

Engaging mechanics in social networks

Engaging content

Exhibition

Email newsletter design

EAC Mark

Event

Event Marketing

Event Marketer

Establishment

Engagement Rate (ER)

Educational content

Error 403

Error 404

Easter egg

Email client

Email header

Editor

Editing

Email Service Provider (ESP)

Email marketing strategy

Email footer

Eco-friendly brand

Economy of Passion (passion economy)

Expert content

Export

Elasticity of Demand and Supply

Electronic commerce (e-commerce)

Electronic trading platform

Elimination

Email Etiquette

FAB (HPV)

FMCG (fast moving consumer goods)

FOMO (fear of missing out)

Full-service agency

Firewall

Fasten

Flat organizational structure

Field research

Five Forces of Porter: analysis of competitive forces

Favicon (favicon)

Fact-checking

Fundraising

Founder

Fake

Facing

Feminine form

Fintech

Feature

Flagship product

Flight (flight)

Focus group

Follower

Franchise

Freelance

Fraud

Fulfillment

Frequency of requests

G2C (government for citizens)

Gap analysis

GDPR (General Data Protection Regulation)

Government Relations (GR)

Growth hacking (growth hacking)

GRP (gross rating point)

Gross income

Guide

Guideline

Gamification

Gemba management

Geo-dependent queries

Geomarketing

Geomarketer

Georaklama

Geofencing

Give (giveaway)

Gig economy (gigonomics)

Ghostwriter

Graphic Designer

Greylisting (gray lists)

Group in social networks

Golden Hammer

Golden Triangle

GE McKinsey Matrix

Guerrilla marketing

Giffen effect

HoReCa

HTML

High-frequency requests

Hidden advertising

Hype

Hater

Hashtag

Holacracy

Hall test

Hosting

Human-readable URL (HRU)

Hysteresis effect

Halo effect

IP address

Image editor

Internal PR

Internal website optimization

Indoor advertising

Inbound marketing

Inspections (VTR)

Illustrator

Illustration

Image advertising

Image maker

Import

Impulse purchase

Invoice for services

Incoterms

Innovation

Insight

Integrated marketing communications

Intellectual property

Intent

Interactive content

Interview

Interviewer

Internet of Things

Internet marketer

Influencer marketing

Influencer marketer

Influencers

Info occasion

Information letter

Information requests

Information bubble

Info style

Indirect marketing

Inactive email subscriber

Indirect sales (secondary)

Inventory turnover

Interlinking

Installment plan

Invoice

JavaScript

JTBD

Key visual

KPI (Key Performance Indicators)

Knowledge Base

Kanban

Key clients

Keywords

Kano Model

Look-alike audience

LSI keys

Lean Manufacturing

Living cover

Law of Supply and Demand

Legislation in Advertising

Laboratory study

Life placement

Lifestyle

Landing

Lead

Lead in the text

Lead magnet

Lead Generation

Link building

Leafleting

Licensing

Logistics

Logobook

Logo

Local audience

Long read

Launch

Loyalty

Low-frequency queries

Loyalty program

Lead scoring

Lead collection form

MAU, WAU, DAU

Media Relations

MRR (Monthly Recurring Revenue)

MVP (minimum viable product)

Market Potential Analysis (BDI, CDI, GPI)

Market analysis

Marketing Assistant

Market share

Market capacity

Murphy's Laws

Margin and profitability

Marketing

Marketing mix (marketing complex)

Marketing hypothesis

Marketing Information System (MIS)

Marketing strategy

Marketing research

Marketing Risks

Marketing budget

Marketing Scenario

Marketer

Marketing Analyst

Marketplace

Masks in social media

Mascot

Mass market

Mass media

Mass liking

Mass communication

Mass following

Machine learning

Media buyer

Media Kit

Media plan

Media planner

Media field

Media split

Media advertising

Meme

Memologist

Marketplace Manager

Merch

Merchandiser

Merchandising

Messenger

Messenger marketing

Meta tags

Monte Carlo Method

Method of Personas

Methodology STAR

Methods of product analysis

Microconversion

Microdata

Millennials

Meetup

Moderation in social networks

Mockup

Monitoring of public opinion

Monitoring of social networks

Monobrand

Mood board

Multibrand

Markup

Maslow's Hierarchy of Needs

Marketing Plan

Mail server

Mailing

Mailing in messengers

Market niche

Market segmentation

Mystery shopper

NDA (Non-Disclosure Agreement)

Nest brand

Narrative

Native advertising

Nonverbal communication

Naming

Neuro-Linguistic Programming (NLP)

Neuromarketing

Neuromarketer

Neural network

Non-commercial advertising

Networking

Nigerian spam

Nonconforming

Newsjacking

Network marketing

Netiquette

OKR (Objectives and Key Results)

Outreach

Occam's Razor

Online store

Opinion leaders

Outdoor advertising

Overton Window

Omnichannel

Onboarding

Organic traffic

Open rate

Offer

Optimization in social networks

Party Plan

PDCA (Deming cycle)

Performance marketer

PERT analysis

PESO model

PEST analysis

Pet project

PHP

Pixel Perfect layout

Plain-text

POS materials

PR (public relations)

PR campaign

PR manager

PR strategy

Pro bono

Product Market Fit

Push notifications (pushes)

Python

Product life cycle (PLC)

Pareto Principle

Publication Calendar

Positioning Map

Personal sales

Personal brand

Personal account of the website

Project Manager

Pricing Methods

Public

Publicity

Pagination

Pipeline

Parallel import

Parsing

Partner placement

Patent for an invention

Pattern

Paywall

Personalization of newsletters

Performance marketing

Print advertising

Pixel of the advertising cabinet

Pitch

Paid content

Podcast

Podcaster

Positioning

Privacy Policy

Popander

Popup (a pop-up window)

Press Release

Posting

Post campaign

Postmaster

Postpayment

Post-production

Prime time

Priming

Price list

Product Presentation

Pre-roll

Presale

Press Kit

Press conference

Press lunch

Press Release

Press Service

Press tour

Privacy on Social Media

Product placement

Product line

Product article

Product Marketer

Promotion

Promotional post

Promoter

Prompt

Prototyping

Psychographics in Marketing

Profitability

Private label

Product line

Product matrix

Product feed

Packaging

Phishing

Price discrimination

Quiz

RDB (resonance, differentiation, belief)

Response rate

RFM analysis

ROAS (return on ad spend)

Robots.txt

ROMI (return on marketing investment)

RSS feed

RTB (real-time bidding)

Returned letter

Revenue

Radio advertising

Rider

Reactivation letters

Rebranding

Redirect

Red Policy

Recommendation systems

Repost

Reputation on social media

Rewriting

Retargeting

Retail

Retailer

Refund

Referral Program

Referral link

Reference group

Rebate

Risk management

Registration form on the website

Russell's Teapot

S.C.O.R.E

SaaS (Software as a Service)

Sales Increase

SCAMPER

Scrum (scrum)

SEO (search engine optimization)

SEO Specialist

SERM (search engine reputation management)

SERM specialist

SERP (search engine results page)

SKU (Stock Keeping Unit)

Small Talk

SMM (social media marketing)

SMM agency

SMM manager

SMM strategy

SMO (Social Media Optimization)

SMO specialist

SMTP (Simple Mail Transfer Protocol)

SNAP sales

SNW-analysis

SPF record

SQL (Structured Query Language)

SSL certificate

SWOT analysis

Social media algorithms

Sales Audit

Sales funnel

Scroll down

Sender's name

Sales channel

Sitemap

Sales pipeline

Social media activity feed

Service Marketing

SMART Method

Social media metrics

Survey

Sales plan

Selection

Subscription to the newsletter

Search Engine

Search query

Search robot

Sowing in social media

Sales Newsletter

Sale

Sender's reputation

Section

Sidebar

Segmentation in messengers

Subscriber segmentation

Sales Manager

Semantic core

Semiotics

Sampling

Server

Service desk

Screenshot

Script

Sales script

Snippet

Service Level Agreement (SLA)

Social advertising

Social network

Social proof

Spam

Spam trap

Spam filter

Speculative sales

Specialist in contextual advertising

Special project

SPIN Selling

Spin doctoring

Speechwriting

Sponsorship

Startup

Statistical significance

Statistical methods

Stakeholders

Stereotypes in advertising

Sales stimulation

Stop words

Stories

Storymaker

Storytelling

Subscription page

Strategic session

Stream

Subbrand

Souvenir advertising

Supervisor

Sampling

Subject of the letter

Sales technology

Sales Management

Screw-up

Subscription form

Sales cycle

Showreel

T-shaped approach

Talk Rate (level of sociability)

Tone of voice

TTL (through the line)

Traffic arbitration

Turquoise Company

Thank You Letter

Types of advertising

Two-step communication model

Tasting

Title

Traffic sources

The method of six hats

The return rate in newsletters (bounce rate)

The beneficial effect of the text

The principle of the inverted pyramid

Thank You Page

Tabloid

Time management

Targeting

Targeted email newsletter

Targeted advertising

Targetologist

Marketer's Glossary