In social media, where every word and character counts, long links can hinder the main message from reaching the reader. This is because you may have to sacrifice text for the sake of the link. However, links in posts are not just additional characters. They play an important role in directing users to the right page, which, in turn, contributes to increased sales and profits. In this article, we will explain how to easily and quickly shorten links using the Postmypost service, as well as discuss why this is necessary and what advantages it provides. ## **Why shorten links?** Let’s break down why this is important. When you share a link that looks like a long string of random characters, it can scare off your readers. A neat, short link inspires more trust than a link that takes up two lines of text. People are more likely to click on a short, clear link than on a confusing chain of letters and numbers. Brevity is the soul of wit. Shortened links are easier to digest. When a user sees a concise link, they intuitively understand that it won’t take much time. This is especially important in a world where people's attention is scattered in just a few seconds. To capture attention, information needs to be more accessible. ## **Advantages of shortened links** Firstly, there’s the saving of characters. On platforms with character limits, such as Twitter, every letter counts. Long links can take up a lot of space in a message, leaving less room for the most important part — the offer or announcement. Secondly, short links simplify the sharing process. If you’re sharing a link to the best deal on your website, but the link is just endless, such long and convoluted URLs can raise doubts and even distrust. Users might wonder if scammers have taken over your profile. However, if the link looks neat and stylish, users won’t doubt its authenticity and will share it with their friends. ## **How to automatically shorten links in Postmypost?** When publishing content through the Postmypost social media management service, you can set up automatic link shortening. Here’s how to do it: 1. Go to your project settings. 2. Find the "Short Links" section. 3. Click the "Create" button. 4. Choose which social networks to shorten links for when posting. You can select all social networks or just one specific one, like Twitter. 5. Select the link shortening service. This will determine how the link will appear when published. 6. Click "Save." That’s it! Now every post you make will include short, concise links.