When is the best time to post on Instagram*? Of course, when the audience is most active. Let's find out which days of the week and hours are preferable for posting on Instagram*.

You can determine the best time to post on Instagram* in various ways. For example, you can focus on the "general" most active hours, on the activity time of your target audience, or follow the logic that suggests your followers are likely to be active on their way to work, during lunch breaks, or in the evening after work.

However, it's important not only to choose the right time for posting but also to write a beautiful and literate text. This is the biggest step toward the success of your account.

Photographer: Lisa Fotios: https://www.pexels.com/ru-ru/photo/samsung-galaxy-s8-macbook-pro-1092671/

Why It's Important to Know the Best Time for Posting

The ultimate goal can be any: to maximize reach and increase engagement, attract followers, or gather traffic. The best time for posting is when you'll get the most reactions. This time will vary in different situations. It's important to choose your own algorithm and publication principle.

• Publish during prime time: posts will be read more. But there is a chance that the message will get lost among others posted at the same time.
• Publish at a time when posts get more likes. You can find this time through experiments. The more likes, the more the algorithms favor the posts, and the more often and longer they will be displayed.
• Train your followers on timing. If you share posts at the same time, your followers will visit the group at a specific time.
• Post randomly. Intelligent feed algorithms can already determine the appropriate time when the published post will appear in the feed.

Best Days for Instagram*

The optimal time for posting on Instagram* may vary depending on the day of the week. If, for example, you offer subscribers a news update at 5 a.m. on Sunday, you're unlikely to receive many views. So, choose the day and time for posting:

Monday: 11:00–13:00 and 18:00–21:00.

Tuesday: 9:00–11:00 and 19:00–22:00.

Wednesday: 7:00–10:00 and 15:00–19:00.

Thursday: 8:00–12:00 and 17:00–21:00.

Friday: 9:00–10:00 and 16:00–20:00.

Saturday: 10:00–13:00 and 17:00–20:00.

Sunday: 11:00–15:00 and 17:00–20:00.

Best Time for Niche Posting

For each thematic niche, there are the best times for posting. For example, on weekends and holidays, it's preferable to post entertainment content regardless of your account's focus. Whereas sports-themed posts are relevant at the end of the workday.

• Fashion and Beauty: The best time to post on Instagram* in this niche is from 11:00 to 13:00 on weekdays, as this is when audience activity is the highest. The peak activity days are Wednesday and Friday.
• Fitness and Health: Preferred posting time is from 17:00 to 19:00 on weekdays when users are ready to visit gyms or engage in physical exercises.
• Travel and Tourism: The best time to post on Instagram* in this niche is from 9:00 to 11:00 on weekends when people plan their trips and vacations, as well as from 15:00 to 17:00. The target audience is most active on Tuesdays and Thursdays.
• Food and Cooking: Optimal posting time is from 12:00 to 14:00 and from 18:00 to 20:00 on weekdays, as users actively seek recipes and ideas for cooking. The highest activity days are Wednesday and Friday.
• Art and Design: The best time to post on Instagram* for photographers, musicians, artists, and designers is 10:00–11:00 on Friday, as well as from 15:00 to 17:00 on weekdays when users are looking for inspiration and creative ideas.
• Tech and Gadgets: Post at 10:00 and 13:00. The peak activity is on Thursday.
• Education: Educational content is best perceived on Monday and Tuesday from 12:00 to 17:00, as well as on Thursday from 16:00 to 17:00.

You can schedule time down to the minute by setting delayed posts in the single window of the Postmypost service. Just add text, photos, or videos, mark the time when the post should be published, and it will be posted on time. ## Worst Time to Post on Instagram*

It is believed that the worst time to post is from midnight to 5 a.m., as well as weekends. However, you should remember that followers may be in different time zones, and when one part goes to sleep, the other is already waking up. Therefore, you should focus not only on the days of the week and the time but also on the location of your target audience.

Conclusion

When to share important information, photos, and videos: during peak hours or finding your own "golden" hours? The choice is yours. We have gathered some important tips on how to choose the best time to post on Instagram*.

• Choose a time when the majority of your audience is active.
• Consider subscribers' daily routines, the nature of their work, or hobbies.
• Test different time intervals to choose the optimal time for your posts.
• Be consistent and follow a posting schedule, trying not to post too frequently and not make significant gaps between them. For this, you can create a content plan using Postmypost AI and simply follow it.
• Avoid peak hours, so your posts don't get lost among many others.
• Maintain content quality, and subscribers will eagerly anticipate each new post.