*When you publish the same posts daily instead of new content, it's a sure path to burnout. "The promotion runs from June 20 to 25," "We extend the promotion until June 30." Familiar?
Imagine a typical day for an SMM specialist managing regional pages of a federal company. From city to city, only addresses and discount sizes differ. The work of an SMM specialist comes down to one scenario: write a post for the first account, copy, slightly change, and upload to the next account. And so every week according to the content plan.
There are many examples
A yoga studio publishes a schedule for the next week on weekends. Everything according to the template: both for text and for the image. Only the dates change at the top — the schedule itself is stable.
A building materials store launched a promotion: a free design project for the buyer. It is necessary to remind about the offer once every couple of weeks: this will plant the idea in the subscriber's head and hook the audience who do not yet know about the promotion.
A creative agency looks for employees from time to time — the conditions are always the same, requirements are already copied from job descriptions. Such posts need to be published in all social networks.
A bookstore wishes good morning and attaches quotes from writers.
In all situations, the result is the same: the specialist spends time on routine tasks. Uploads posts with minimal changes, and there is no time left for creativity. Because of this, not only the author with unrealized potential suffers: subscribers also lack unique content.
How to solve the problem?
Try different services for autoposting and choose yours. Postmypost is a good candidate. Here you can set up publications at intervals: daily, one or more times a week, once a month, and even once a year.
The instructions are simple:
- In the created publication, click on the window with the date and time.
- Drag the slider in the "Repeating Publications" line.
- Select the interval in the dropdown lists.
How does it look in practice?
A yoga studio writes a standard post and selects "1" and "Week" in the lines, and "Sunday" in the list. In the "End" section, you can select "Never" — posts will be published every week. As long as the account exists. The template will be duplicated in the project calendar — it remains only to go into the editor and enter the current dates.
Remember the construction one that needs to announce the promotion every two weeks? In this case, you should choose the interval "2" and "week". In the "End" section, you need to click on "Date" — and specify the date when the promotion will cease to be relevant. After it, there will be no publications.
Deleting repeating posts is as simple as creating them. Open any of the duplicated posts and click "Delete" — templates for all dates will disappear.
Why is this necessary? To create unique content and not forget about the creative component. Let the routine not be your concern — Postmypost will help. It's much nicer to spend time on useful and creative tasks.
