It is often believed that an SMM specialist only manages social media. In most cases, this is indeed true. But experienced SMMsers know: each potential client has their own journey. That's what we'll talk about.
Some potential clients follow social media for a long time but only become real clients over time. Others place an order immediately. Some read reviews extensively, visit the company's website… And there, there's only general information about the company and news from two years ago.
If the SMM specialist managed not only social media but also the website, the picture would be quite different. A satisfied client would quickly receive important information about the product, service, and company, and the SMM specialist would receive additional compensation from the client.
Do you manage social media? Take the website too!
Let's say you manage the social media of a company. You talk about the company's products or services in posts, conduct giveaways and surveys, answer subscriber questions.
Social media is active and vibrant, but the website is not. It lives its autonomous life somewhere in the back corners of the internet. Nothing happens here: no news is published, no interaction with potential clients occurs. At best, catalogs are updated.
Such a website is not interesting to potential clients; it decreases the company's credibility. Yet it is, in essence, the company's face on the internet! Therefore, the website simply must be updated regularly. But not all SMM specialists take this on: some are unaware of the possibility of publishing news on the website and thereby attracting new clients, while others simply don't want to make extra moves. And that's a big mistake!
It's beneficial for you!
What is the benefit, you ask? Managing yet another network (in this case, the website) increases the workload and, hence, the payment for work. Therefore, you can confidently approach the client, explaining how regular news publications boost the website's ranking through the natural updating of the semantic core and how this attracts new subscribers and clients. Mention that you are ready to take on managing the website as well.
As a result, your payment for work increases with minimal additional time and intellectual investment. Furthermore, you grow as a specialist who can not only post on VK and "telegram" but also enhance the website.
What about the time investment? If the website runs on Bitrix, it can be connected to Postmypost. This is a modern service for SMM project management, where you can create, edit, plan, and publish posts to all available social networks, as well as to Bitrix. This significantly saves time.
The result is that the website’s ranking goes up, the number of new subscribers and clients increases. The client is satisfied, and you have additional income with not the most extensive time investment. Everyone wins!
