Marketing is not about creativity, but about numbers. However, when launching an advertising campaign, it’s easy to get lost in the data and not understand what works and what doesn’t.

Let’s take an example. You’re launching a large campaign with influencer advertising. Each influencer directs their followers to the website: go and buy the product. But multiple influencers are involved in the campaign. Which one performed better?

But there’s a solution! UTM tags are a simple and effective way to track campaign results.

Simply put, UTM tags are special tags added to links.

These tags help you understand how many people visited your site from a specific channel and how many of them made a purchase. This allows you to evaluate the effectiveness of your advertising and make informed decisions about where and how to spend your budget.

In this article, we will explain how to use UTM tags for effective analysis of your advertising campaigns.

## The benefits of UTM tags

Accuracy in traffic tracking

With UTM tags, you can accurately identify the source of traffic and its cost. You can:

- Discover where visitors to your site are coming from

• Determine which channels attract the most customers
• Measure the cost of each channel and optimize your spending

Campaign effectiveness analysis

UTM tags allow you to assess the effectiveness of various marketing channels and campaigns. You can:

- Compare the effectiveness of different types of content, such as videos, images, and text

• Identify which channels and campaigns lead to the highest number of conversions
• Understand how well different buttons and CTAs are performing

Budget optimization

Based on UTM tag data, you can make informed decisions about budget allocation. You can:

- Determine which channels and campaigns are worth continuing to fund

• Reallocate budget to more effective channels and campaigns
• Reduce spending on less effective channels and campaigns

## How to add UTM tags in Postmypost

A UTM tag consists of two parts – the parameter name and its value.

Here’s an example of a link with UTM tags: Example Domain

- utm_source, utm_medium, utm_campaign – these are the parameter names;

• google, cpc, sale – these are the values for the parameters.

Parameter values

- google – the source from which the user came;

• cpc – the type of traffic;
• sale – the name of the advertising campaign.

To add automatic UTM tags:

1. Go to the settings section of the desired project and select the "UTM Tags" subsection. 2. Click "Create." 3. In the pop-up window, you can choose which social network or account in the project will use the UTM tags.*

Important: Each UTM tag has 5 parameters available (utm_source, utm_medium, utm_campaign, utm_content, utm_term). You can manually enter any value for each part of the tag or use our variables, which will be automatically substituted.

You can also edit or delete UTM tags in the settings. Click the pencil or trash can icon next to the label name. Changes you make will apply to all scheduled posts.

If a long link with UTM tags seems too cumbersome, you can shorten it and turn it into a short link. This can be done automatically in our service.

We hope this article has been helpful to you!