Marketing is not about creativity, but about numbers. But when you launch an advertising campaign, it's easy to get confused with data and not understand what works and what doesn't. Let's give an example. You launch a large campaign with advertising through bloggers. Each blogger sends subscribers to the site: go and purchase the product. But several bloggers participate in the campaign. Which one worked better? But there is a solution! UTM tags are a simple and effective way to track campaign results. Simply put, UTM tags are special tags that are added to links. Tags help to understand how many people went to the site from a specific channel and how many of them made a purchase. This allows you to evaluate the effectiveness of advertising and make informed decisions about where and how to spend the budget. In this article, we will explain how to use UTM tags for effective analysis of your advertising campaigns. ## **On the advantages of UTM tags** **Traffic tracking accuracy** With UTM tags, you can accurately determine the source of traffic and its cost. You can: - Find out where visitors to your site come from - Determine which channels attract the most customers - Measure the cost of each channel and optimize your expenses **Campaign effectiveness analysis** UTM tags allow you to evaluate the effectiveness of various marketing channels and campaigns. You can: - Compare the effectiveness of different types of content, such as videos, images, and text - Determine which channels and campaigns lead to the most conversions - Understand how well different buttons and CTAs work **Budget optimization** Based on UTM tag data, you can make informed decisions about budget allocation. You can: - Determine which channels and campaigns should continue to be funded - Redistribute the budget in favor of more effective channels and campaigns - Reduce costs on less effective channels and campaigns ## **How to add UTM tags in the Postmypost service** A UTM tag consists of two parts - the parameter name and its value. Example of a link with UTM tags: [Example Domain](http://www.example.com/?utm_source=google&utm_medium=cpc&utm_campaign=sale) - utm\_source, utm\_medium, utm\_campaign — these are the parameter names; - google, cpc, sale — these are the parameter values. Parameter values - google — the source from which the user came; - cpc — the type of traffic; - sale — the name of the advertising campaign. To add automatic UTM tags: - Go to the settings section of the desired project and the "UTM tags" subsection. - Click "Create". - In the opened window, you can select for which social network or account in the project UTM tags will be used\* - It is important. In each UTM tag, 5 parameters are available (utm\_source, utm\_medium, utm\_campaign, utm\_content, utm\_term). You can manually enter any value in each tag part, or use our variables that will be substituted automatically. - You can also edit or delete UTM tags in the settings. Click on the pencil or trash can icon next to the signature name. The changes you make will apply to all scheduled posts. If a long link with UTM tags seems too cumbersome, you can shorten it and turn it into a short link. This can be done automatically in our service. We hope this article was useful for you!