What content do readers like more? Posts with cards or analytical articles? Reels and carousels? To determine the interests of your subscribers and provide them with truly interesting and effective content, you need to engage in analytics. The most convenient way to do this is with the Postmypost auto-posting service.

Being interesting for subscribers means creating engaging content that hits the mark, entertains or educates, solves problems, and addresses pains. Let's explore how to determine content effectiveness and what tools can be used for this.

Why you need analytics

In content marketing, understanding how content effectiveness is determined is the foundation of a successful strategy. This is exactly why metrics are introduced—numbers and indicators that help see which publications resonate with the audience, and which do not, track changes in preferences, and select the most interesting content presentation forms. And, thanks to optimizing the content strategy, increase engagement.

Metrics for content evaluation

Key metrics allow you to analyze how the audience perceives content and, if necessary, optimize content strategies. Let's consider the main metrics.

Unique visitors — one of the most important metrics that allows you to determine the number of users interested in the content.

Returning and new visitors — data from this metric indicates the sustained interest of users who repeatedly return to your site or social media to get quality content.

Subscriptions and unsubscriptions — also an important indicator that points to user loyalty. The lower the unsubscribe rate, the better, as it means your audience likes the content, your product, and trusts you.

Number of views — indicates how many pages on your site are visited by users. Be sure to consider the dynamics of changes in this indicator.

Time spent on the site indicates that the content interested the audience. Analyze which publications attract more attention and emphasize this type of content in future planning.

Bounce rate indicates how attractive the content is to your audience. The lower the bounce rate, the better.

Comments and feedback — this is a more informative indicator than likes and shares. People give feedback and leave comments only when the articles or posts really touched them, turned out to be necessary and useful.

Clicks and conversions also allow you to evaluate content effectiveness. Link clicks to other materials, subscriptions, or registrations after reading, and purchases—all suggest content effectiveness.

How Postmypost Analytics works

Users of the service have an Analytics section at their disposal. With it, there is no need to use additional tools to evaluate content effectiveness. To get started and analyze content effectiveness, you need to do the following:

1. Log in to the service.
2. Select the desired project.
3. In the left menu, select the "Analytics" section.
4. Set up the filter in a single window.
5. Analyze the data by switching between sub-sections:

• The "Overview" displays likes, comments, Daily ER (how the audience reacts to content in one day), subscriber dynamics, subscriptions, and unsubscriptions;
• "Actions" shows engagement dynamics, Daily ER/ERR/ERV;
• "Reach" shows coverage percentages, views, view and reach dynamics;
• "Audience" displays gender and age, top cities and countries from which subscribers come;
• "Posts" shows the number of likes, comments, views, reach, and so on.

By studying the Analytics data, you can determine what type of content most interests your audience, closely monitor changes in preferences, and adjust your content strategy, thereby attracting more subscribers and increasing organic reach.

Analytics is not as complicated as it seems at first glance, especially if you have a reliable and convenient tool from Postmypost at your disposal.