Threads is a new social network launched by Meta*, which owns Facebook and Instagram, in 2023. The platform is positioned as an alternative to Twitter (now X), where users can post short messages, share opinions, discuss trends, and interact with people in real-time.
Why is Threads a good option for promotion right now?
- Low competition — despite rapid growth (over 100 million users in the first few days), many niches are still unoccupied, which provides an opportunity to establish a top position.
- Integration with Instagram* — you can instantly transfer followers and use cross-posting.
- An algorithm that promotes new accounts — unlike established social networks, Threads actively recommends fresh profiles to new users.
- Focus on live communication — discussions, personal opinions, and engagement are valued here, rather than just pretty pictures.
Basics of a Successful Profile
The first step to growth on the platform is creating a profile that inspires trust and interest.
- If you have a brand or a well-known account on Instagram, use the same name (e.g., @yourbrand).
- Avoid complex combinations of numbers and symbols — the name should be easy to remember.
- If the main nickname is taken, add a clarifying word (e.g., @yourbrand_news).
Indicate who you are and how you can be useful.
- Add a call to action.
- Insert keywords that people might search for.
- Transitioning followers from one social network to another.
- Increasing trust (users see that you are interesting to others).
- If this is a personal brand — upload a high-quality photo of your face.
- For companies — a logo or recognizable symbol.
- Avoid blurry or unclear images — the avatar should be associated with you.
Defining Your Target Audience
How to gain many followers on Threads? Primarily, this new platform is designed not for mass reach but for deep interaction with the audience. To attract loyal readers, it is essential to clearly understand who they are.
- Interests: what do they enjoy? (technology, business, fashion, psychology).
- Age: the platform is popular among 18-30 year-olds, but there are also older users.
- Geography: a global platform, but you can focus on a specific language/region.
- Lifestyle: for example, entrepreneurs, freelancers, beauty industry.
- You will write about what truly matters to them.
- The algorithms better promote accounts that spark discussions in niche circles.
- Competitor analysis — see who comments on their posts.
- Test topics — in the first weeks, try different formats and track reactions.
- Surveys and questions — directly ask community members what interests them.
Promotion Strategies for Rapid Growth
After you have created your profile and identified your target group, the most crucial stage begins — developing a promotion strategy. Many people make the mistake of posting without a clear plan and ultimately achieve neither growth nor engagement.
Research and practice show that successful accounts operate systematically. They know what to publish, when to do it, and how to interact with readers.
Content Strategy: What to Publish to Attract Followers?
Threads is a platform for live communication, so your content should provoke discussions, express your opinions, and provide value. It is crucial to analyze what content is trending in Threads within your niche.
Here are a few simple steps to ensure your posts don't get lost in the feed but attract new people.
Although the network was initially created as a platform for text, the algorithm responds well to different formats.
- Text notes — ideal for opinions, advice, and short trends (chains of messages on one topic).
- Photos and images — help visually stand out, especially if they are infographics or memes related to your topic.
- Polls and questions — increase engagement and provide feedback. It’s important not to stick to one format. Alternate to keep people from getting bored.
If you have already studied your target audience, you know which topics resonate with them the most. However, even within one niche, it is important to vary content.
For example, if you run a blog about marketing, you can alternate:
- Practical advice (“How to increase conversion by 30%”).
- News and trends (“Meta* announced new tools”).
- Personal experience (“How I gained 10K followers in a month”).
- Debatable topics (“What do you think about disabling likes on social media?”).
What works on Instagram* will not work here. Therefore, materials should be:
- Short but concise—long texts are better broken into threads (chains of posts).
- Provocative or emotional—opinions, debates, personal stories provoke more discussions.
- Conversational—ask questions, request to share experiences, respond to comments.
Algorithms, like in other social networks, favor current topics. However, naturally, trends on Threads differ from viral content, for example, on Instagram, so each social network has its own benchmarks.
- Keep an eye on hashtags and viral materials — sometimes you can join the discussion by adding your expertise.
- Participate in challenges — this will help you attract the attention of other users.
- Comment on posts from large accounts — this can draw attention to your profile.
It is crucial to capture attention. Here are a few techniques to do so:
- Hooking first lines— instead of “Today I will talk about marketing,” write: “90% of brands make this mistake in promotion.”
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Emojis for structure—they help visually separate the text.
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Breaking into paragraphs—a wall of text is off-putting; short blocks are easier to read.
To maintain interest and avoid overwhelming the feed, it is essential to find a balance in quantity. The ideal frequency is 1–3 posts per day.
Optimal Schedule
- Morning (8:00–10:00) – useful tips or news.
- Lunch (12:00–14:00) – engaging formats (polls, discussions).
- Evening (18:00–21:00) – entertaining or provocative topics.
- Rare posts (1–2 per week) – the algorithm "forgets" the account, reach declines.
- Too frequent (5+ per day) – readers become fatigued, engagement decreases.
- The optimal option (1–3 per day) – stable growth without spam.
Engaging with the Audience
Live communication is key to growth on Threads. Here’s how to make your community active:
- Stay Connected
Respond to every comment, even briefly. This increases loyalty and signals the algorithm that your profile deserves promotion. -
Conduct Mini Surveys
Even a simple question (“What do you think of the new trend?”) increases engagement by 2–3 times. -
Add Stickers and GIFs
Engage people visually — reactions to a meme or sticker often surpass those to text. -
Personal Messages
Send thanks to active commenters or invite them to discussions. This builds a personal connection.
Cross-Promotion
To quickly increase participant numbers, use all available promotion channels.
Integration with Instagram. Add a link to Threads in your Instagram profile bio and regularly mention it in Stories. Clearly call to action at the end of the text, directly stating what you expect from them.
Utilize Other Platforms
- In Telegram channels and newsletters, announce the best discussions.
- On YouTube and in podcasts, suggest continuing the dialogue on another platform.
- Arrange mutual mentions in thematic niches.
- Participate in joint thread discussions.
- Invite experts to comment on your profile.
Hashtags: The Key to Visibility on Threads
The right hashtags help attract new followers and increase reach. How to use them effectively?
Relevance is more important than quantity. Choose 3-5 hashtags that precisely match the topic.
Mix Popular and Niche Hashtags
- Trending hashtags (e.g., #News) provide quick reach
- Niche-specific hashtags (#CopywritingForBeginners) attract the target audience
- Analyze competitors — what hashtags do leaders in your niche use in their texts.
- Use auto-suggestions in services.
- Create a branded hashtag for your brand.
Secrets of Successful Content
Originality and Uniqueness
In a crowded information space, only original thoughts garner real engagement.
Instead of copying others' ideas:
- Develop a recognizable style of presentation (e.g., expert analyses with a touch of irony).
- Include personal experiences — stories from practice resonate better than abstract advice.
Content Quality
Visual appeal and readability matter:
- Upload high-quality images (minimum 1080px) and short dynamic videos.
- The first 5 words should "hook" — instead of “Today I will talk about...,” write “Shock! 90% of bloggers make this mistake...”
Understanding Algorithms
The system promotes accounts that:
- Cause prolonged discussions (debates, questions, advice).
- Get quick reactions in the first 30 minutes after publication.
- Contain trending topics.
Analysis and Adaptation
Check statistics weekly:
- Best metrics: posts with record comments.
- Growth points: if reach declines, change posting frequency or topics.
- A/B testing: publish one topic in different formats and compare reactions.
Engaging the Audience: Turning Followers into Active Participants
The more actively people interact with messages, the higher the chances for organic growth and participant loyalty. But how to turn passive readers into true discussion participants?
Common Topics and Calls for Discussion
Social networks exist for communication, and Threads is no exception. If you simply publish without engagement, your materials risk going unnoticed.
How to Stimulate Discussions?
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Ask Open-Ended Questions
Instead of a dry statement (“Marketing is important”), ask: “What marketing tool gave you the most unexpected results?” Such posts gather 3-5 times more comments. -
Create threads with provocative theses
This not only sparks discussion but also showcases your expertise. -
Implement the "Help Solve" Format
People love giving advice. Phrases like “I’m choosing between two packaging options, what would you suggest?” instantly engage the reader.
Responding to Comments
Algorithms take into account not only the number of comments but also the speed of your replies. If a post is actively discussed in the first 30-60 minutes after publication, the chances of being featured in recommendations increase sharply.
- Even a simple “Thank you!” or “Interesting thought” is better than ignoring. If someone leaves a detailed comment, ask a clarifying question.
- Don’t hesitate to joke or give an emotional reaction — it makes communication lively.
- Avoid pointless arguments; toxic discussions repel.
Conducting Surveys and Contests
- Simplicity — one click, and the user is already interacting with your content.
- Feedback — you immediately see preferences.
- Discussion starter — after the survey, you can ask: “Why did you choose this option?”
Contests to Increase Activity
Mechanics:
- Condition (“Leave a comment with your best life hack”)
- Prize (“The author of the best advice will receive a consultation”)
- Time limit (“48 hours to participate”)
Collaboration with Other Users
- Mutual mentions — negotiate with colleagues in your niche for cross-posting.
- Guest participation — invite experts to answer questions in your thread.
- A series of materials with another author (“Marketing Week: I write about strategies, while a colleague writes about cases.”)
- A common challenge (“7 days of useful tips — join us!”)
Conclusion
We have explored how to become popular on Threads. This social network opens up opportunities for creating a lively, engaged community. Let’s recap the key points that will help you succeed on this platform.
The foundation of your promotion consists of a well-thought-out profile — with a memorable name, clear description, and quality visuals. The publication strategy is equally important: alternate formats, keep an eye on trends, and find a balance between expert information and live communication.
Start small: publish your first message, ask a question, respond to comments. Analyze reactions, experiment with formats, find your unique presentation style.
If you want to save time and establish a steady flow of publications, try auto-posting on Threads. You can:
- connect your profile
- plan publications weeks in advance
- automate routine tasks
*Instagram is owned by Meta, recognized as an extremist organization in the Russian Federation
