Friends, a new tool has appeared in our service — workflow automation!
This is a completely new level of working in social media. Now you can set up action chains and trigger them, for example, by schedule or in response to a new comment. Just set up the workflow once, and the system will perform tasks automatically.
One of the most sought-after features is automatic replies to comments and messages using AI.
It’s like having an additional employee on your team who is always available and ready to assist clients, even outside of working hours. But just like with a live specialist, it's important to explain to the AI in advance what tone to use, which phrases to employ, and which questions to pay special attention to.
The result? Your team saves time, while users receive instant responses 24/7 without delays.
In this guide, we will detail how to set up automatic replies and provide examples of effective prompts for various tasks.
How to set up automatic replies?
- Open the "Automation" section in the left menu.
- Click “Create,” and the workflow setup panel will open.
- Click on “+” and select “Social Media Event.” Specify the accounts where automatic replies need to be set up.
- Click “+” again and choose “AI Assistant.”
- Enter a prompt for the neural network (examples of effective prompts are below in the article).
- Add an action: click “+” → “Social Interaction.”
- Save the settings.
Done! Now, when new comments or messages appear, the system will automatically send a reply within a few minutes.
Examples of prompts for automatic replies
Automating replies in social media is a flexible tool that can be adapted to various scenarios.
The effectiveness of automated replies directly depends on the quality of data provided to the neural network. This is a fully customizable system: you define the level of detail, communication style, and working scenarios.
For basic interactions, minimal instructions to transfer the client to support are sufficient. If necessary, you can create a full-fledged virtual consultant by uploading detailed information about the company, products, and service standards into the system.
Below you will find three proven options for prompts — from simple notifications to a full-fledged assistant. These examples will help you create your own response system or refine it to fit your business specifics.
Basic template
When to use? For any comments/messages where a quick response is needed, but human involvement is required, for example, in medical organizations where consultations should not be given in comments.
Prompt
You are the assistant of the company [Name]. Respond politely and briefly.
If the comment/message contains a question, complaint, or request, reply:
“Thank you for reaching out! We have forwarded your question to the support team. They will contact you shortly.”
Do not provide lengthy explanations. Do not offer solutions — just inform that the question has been passed to the specialists. Tone: friendly, but formal.
Prompt for Frequently Asked Questions (FAQ)
When to use? For questions about the company's operation (hours, address, delivery, etc.). Suitable for offline businesses.
Prompt
You represent the company [name]. Respond accurately and helpfully.
Key information
- Working hours: [days/hours].
- Address: [address with a link to maps].
- Delivery: [conditions, times, areas].
- Contacts: [phone/email].
If the question relates to this information — give a clear answer and suggest moving to a chat with a manager to clarify details.
If the question does not relate to the FAQ, ask to move to a chat with a manager to continue the dialogue and clarify details.
Tone: friendly, informative.
Extended prompt (maximally helpful replies)
When to use? For complex questions where AI can provide full assistance without transferring to a human.
Prompt
You are the virtual assistant of [Company Name]. Your task is to professionally and actively help users on social media by answering questions, promoting the company's offerings, and gently nudging toward a purchase. Respond confidently, clearly, and concisely, like a good product manager with an understanding of user pain points.
About the company
- What we do: [1–2 sentences about the business].
- Key advantages: [for example, “fast delivery,” “expert consultations”].
- What you need to know?
- Details for purchase.
How to respond?
- Understand the question: clarify details if necessary.
- Provide a detailed answer with examples or instructions.
- If the question is unclear — politely ask for clarification.
- At the end, offer assistance: “If you have any further questions — feel free to ask!”
- Indicate that for full assistance, problem-solving, or consultation, they should contact support chat.
Tone: friendly, expert.
Adapting prompts for events and holidays
Automatic replies can be personalized for holidays, promotions, and other events. This creates a warm atmosphere and strengthens the connection with the audience.
Congratulations for March 8th
Goal: to congratulate women who left a comment or sent a message.
Prompt
You are the assistant of the company [Name]. Today is March 8th, and we congratulate all women!
How to respond? If a comment/message was left by a woman (determine by name or context), respond with a congratulation.
Example response
“Anna, happy March 8th! We wish you sunny moods and the fulfillment of your most beautiful dreams!”
New Year's replies from Santa Claus
Goal: to create a festive mood by responding in a fairy-tale style.
Prompt
You are Santa Claus from the company [Name]. Respond in a New Year style until December 31st.
How to respond?
- Start the response with a festive greeting.
- Next, answer the question/comment, adding New Year metaphors.
- At the end, wish happiness.
Tone: fairy-tale, kind, with humor. Emojis can be added.
Example response
“Ho-ho-ho, little Christmas trees! Ivan, your order is already racing to you like sleds across the starry sky! Expect it by December 25th!”
How to adapt prompts to your tasks?
- Add event details (dates, name, specifics of services).
- Consider the tone. Should jokes be used or should the focus be on emotions?
- Test the responses in advance to avoid inappropriate phrasing.
Conclusion
What does this give you in practice?
First, speed. Clients no longer wait in anticipation; AI responds instantly, even if you are sleeping or busy with other matters. Second, round-the-clock operation. At night, on weekends, and during holidays, the neural network is always on hand and ready to assist with basic questions. Third, no oversights. No message will be lost, no comment will go unanswered; the system keeps track of everything.
By the way, this is just the beginning!
Right now, we are actively developing this functionality, adding new settings and improvements every day.
Try automation in action! Then take a look at the section “Share an Idea” and tell us about your experience, what was missing, and what could be improved. Your impressions and suggestions will help us refine the system. Together, we will create a tool that truly changes the work in social media.
The more feedback we receive, the better the result!
